50 years ago I would walk past Mike's Bakery on 13th Ave in Brooklyn. They had an outside vent pulling air from the back where all the bread was baked. Man, the smell pulled you in like a hook.

If the bounce rate is that high, people are not seeing what they want. Either all 73% are there for the first time, or Medium has not real connection with their readers. It's a damn shame. So much potential, so little interest.