Excellent piece, George.
A celebrity is someone that likes to "celebrate" their own existence. And of course, include us in the party.
Jordan reminds me a lot of many motivational speakers. Who change their philosophy and perspective (as well as the books and CDs that go with it) as often as possible as thery try to remain fresh and relevant. So they don't end up like Woke T-shirts in the bins at the local discount store.
What they have to say becomes less important then that they say it as often as possible - thus ensuring that they will be remembered. Too bad they don't realize the opportunity they are given to make a difference.
Keep on writing my friend.