Have to admit - a wonderful read, John, that simultaneously left me perplexed. A great analysis of what is - but what if, what is - is not what you want? Or really need?

I hate the MCU. Magical quality of content - imagery, CGI, music - the whole nine yards. Reminds me of a deli on Geary Street in San Francisco. Had pastries in the outside display case that looked like masterworks of art - beautiful. Drew you right in. Tasted like cardboard painted with acrylics. Define quality here - to the eye, or in this case the tastebuds?

Access-ability - you're right. On the money! But I also feel that you're not. Corolla - driven them - excellent cars. They allow you to move through life without worrying about your wheels - then you can enjoy what's around you. Vanilla - goes great with almost everything. 9 out of 10 vanilla eaters add something to their ice cream (my experience).

There's a reason they are accessible. But did we know we really needed/wanted a Corolla before they were invented? They were once new and amazing and then they became every day and still desired. Original content can act in the same way. Something you didn't know you needed until you found it.

Then you end it by telling everyone to be the real deal - I 100% agree. As I said above, perplexing. You simultaneously tell everyone to be unique and themselves and like everyone else - at least for a while.

I'm in a book club - members recommend bestsellers all-the-time. Very similar books. Very similar stories with interchanging characters. Very accessible. Like those pastries mentioned above. Best book I've read all year - The Naked Sun, by Issac Asimov, written the year I was born. Didn't see it coming. Didn't know I needed to read it.