Hey Paul. I loved reading this. It's like a master class on brands and branding. I don't honestly know if 2021 looks any different as we look at it from 2020, than say, 2010 did, when looking at it from 2009. But it certainly feels like it.

The existential shifts caused by Covid are still ongoing and will continue for some time. So, I have to agree. The world will be a different space.

And, as to your rhetorical question, would I buy a Cadbury car? I'd be tempted, as long as the chocolate could withstand the southern California summer's

Well done. 😊👏