I like using the flea market analogy with Twitter.

A market becomes filled with great stalls and great products and its reputation grows. Then stalls begin to open that sell nothing but maps on where to buy things in the market, how to be successful and so on. Over time, half the stalls are devoted to self-serving activities and the quality of the marketplace drops. People stop coming.

This is Twitter and other platforms. It starts eating itself and becomes less and less relevant.

Good piece, George