I've always railed against a "pitch" or a Hollywood logline because it's frustrating to come up with one and you end up feeling like Mr. Miyagi trying to catch a fly with chopsticks. But I think your personal elevator pitch has merit and value. We know we are, right? Not always, at least not without all the doubts and weaknesses carefully trimmed out. Doing this will help us know us before we try to explain us to others. Good points, my friend.